Yamaha And Badshah Collaborate For #RayZRMeraSwag

Yamaha Motor recently launched the scooter Cygnus Ray-ZR in collaboration with rapper Badshah to compose a theme song featuring the mean machine. The song is aptly titled RayZR Mera Swag!The song was launched by Badshah and Roy Kurian,  Vice President, Sales & Marketing, Yamaha Motor India Sales. 

Yamaha is the first among all two wheeler manufacturers in India to collaborate with one of India's foremost hip hop artists - Badshah, to create an original song and music video "RayZR Mera Swag". 

Commenting on the collaboration, Badshah said "Yamaha has always been one of the finest and first brands to connect when you think of superior bikes. It has been a pleasure to be associated with the brand in creating #RayZRMeraSwag and it gave me an excellent opportunity to experiment on completely sleek and new sounds to work with, that fits so well with the brand. " 

Commenting on the collaboration Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales said "The Cygnus Ray-ZR is a real boy's scooter specifically targeted towards the youngsters and has been very well received since its launch. Having Badshah on board will give additional impetus to it, as he has a huge fan following and majority are youngsters. He is one of India's finest rappers and Yamaha is very delighted to partner with him". 

The music video was created, conceptualised, produced and distributed by Sony Music Entertainment India. 

Commenting on the same, Kiran D'cruz National Head - Brand Partnerships, Sony Music Entertainment said "This year Yamaha has decided to make music an essential part of their campaign and we are delighted to have partnered with them. We appreciate their belief in the power of music and on being the first auto brand to sign on our artist Badshah."