Shilpa Shetty Kundra, Neha Dhupia & Mandira Bedi spark a debate -“Is laundry only a woman’s job?”

Is laundry only a woman’s job? This is the question Shilpa Shetty Kundra, Neha Dhupia & Mandira Bedi were asking e in Lower Parel, during a press conference. India is home to equal opportunities for both men and women and gender equality has become cornerstone to our growth as a society. However, while India is working towards equal opportunities for all at the workplace there continues to remain a high sense of inequality between men and women within the household, particularly when it comes to household chores. Drawing from the recent findings of a Nielsen India Survey on Indian Households supported by Ariel India, Shilpa Shetty Kundra, Neha Dhupia & Mandira Bedi spark a pan-India debate to draw attention to this very important issue.

The results of the survey reveal that more than 2/3^rd of Indian women feel, there exists inequality at home, between men and women*. Echoing the sentiments of Indian women, Ariel India has joined with these 3 acclaimed celebrities as they spark a national debate and raise a very important question – Is laundry only a woman’s job? Making laundry, the face of this inequality that exists in Indian households. Ariel India joins these 3 leading ladies & India’s most famous medium of communicating love from a wife to her husband – the ‘Dabbawalas’ – and make them the carriers of this very important message to men all over.

Be it doing the laundry, cooking or cleaning—the top three most important household chores—it’s often the women who carry this load all on their own. According to the survey, 70% of married Indian women feel they spend more time on household work than with their husbands*, ironically while 76% of Indian men believe laundry is a woman’s job*. While men in nuclear homes may help occasionally, donning the chef’s hat or taking the children to the park, when it comes to the key household tasks like doing the laundry, it’s still largely perceived as the ladies’ domain.

Credits: Viral Bhayani